Diamond Retains Lustre Among Online Shoppers - Kundan sets too find prominent buyers
Reports say that glittering even during the economic downturn, diamonds better known as a "girl's best friend", have emerged as one of the most popular buys among online shoppers.
Diamonds were much sought after purchases by women as well as men in January, according to data available with online marketplace eBay India.
Apart from loose diamonds, 'Kundan sets' and diamond rings were the most popular among jewellery shoppers. "Diamonds continue to be a girl's best friend. As more women shop online as well as most male shoppers gifting jewellery to their significant others, jewellery is the single most popular category on eBay India," an analysis report of 50 most popular trends by the company showed.
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